All brands have a story to tell, and design is how we tell those stories. Creative Directors bring the stories to life using visuals, words, sounds, motion, and interaction. I am a Creative Director with 15+ years of experience crafting innovative design solutions for some of the most iconic brands in the world. I am a creative thinker and a strategic problem solver with a passion for graphic design, a unique breadth of knowledge, and a strong work ethic. I am a self-starter who can collaborate fluidly across functional teams to deliver complex projects on time, on brand, and on budget.
As a proven creative leader, I embrace the principles of servant leadership. I view leadership as an opportunity to foster the professional and personal growth of others, particularly those that I manage. I use an approach of shared authority, responsibility, and achievement to drive performance. I can find, shape, and motivate talent while building an inclusive team environment with a vibrant culture of creativity, collaboration, and accountability.
At the intersection of creativity and strategy is where I excel. Understanding business objectives enable me to consistently deliver creative solutions with a strategic purpose.
Intellectual curiosity drives me to deeply explore best practices, prevailing strategies, and the latest innovations as it relates to design, marketing, and business.
Some of my greatest work will never appear in my portfolio because it’s the teams I’ve built. Teams that foster collaboration, quality of work, user-centric design, and inspired creative thinking.
Building a great brand is about connecting with your customers on an emotional level. Branding is not about gaining market share, but about gaining mindshare and building a familiar trust that lasts a lifetime.
Design is where strategy and creativity come together. A great design makes an immediate impact and leaves a lasting impression on your audience. In the end, however, a design is only as good as the results it produces.
It all begins with well planned marketing strategies and goals. Whether it’s brand awareness, lead generation, or direct response; I understand what it takes to grow a startup as well as extend the reach of a well established company.
Good storytelling is about telling the right story to the right crowd. When I approach a project my goal is to tell a story the audience can understand and relate to, regardless of whether the media is print, video, audio, or interactive media.
Below are just a few examples that best represent my capabilities. To view my full portfolio, please click here
I am exceptionally versatile because my experience as a Creative Director draws heavily on a uniquely diverse background and a base of knowledge that stretches far beyond design. I have a fundamental belief that a leader in any given profession should not only master their own trade, but also have a deep understanding of every aspect of their industry. I have spent my entire career building this understanding … from the marketing goals that drive design, to the technology that influences advertising, and to the strategy it takes to grow a business.
I have had the opportunity to work in a number of roles for a number of different companies. Although my primary focus has always been designing materials for business and advertising, my duties have been as varied as the companies for which I have worked.
I can execute big picture concepts across all platforms and I have proven experience in doing just that.
I can create campaigns that produce results in both accolades and return on investment.
I can lead new initiatives, expand services, generate new revenue, and support your client’s needs no matter what they are.
I have worked dilligently throughout my career building an expertise in print and digital design, user experience, brand development, and marketing strategy. I am an accomplished leader and mentor with the ability to guide both creative teams and clients to greater success.
My experience includes hands-on design of collateral, outdoor, branding, and environmental materials as well as experience in video and audio production and direction.
My online and mobile experience focuses extensively on UX and UI design, information architecture, requirements documentation, and overall project leadership.
My email and social media experience includes design and coding HTML emails, managing email and drip campaigns, and managing all aspects of social media and online advertising.
I have extensive experience in setting up and managing several marketing automation and CRM tools including Hubspot, Marketo, Microsoft CRM, SugarCRM, and Salesforce.
If you would like to learn more, please don't hesitate to send me a message using the form below.
Contact MeProudly Serving
Dallas, Texas
I'm always on the hunt for new and creative projects. If you want to discuss your project, please don't hesitate to send me a message using the form below.
